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How to create a video for YouTube!

With video on the rise, storytelling has become an absolutely dominant tool for brands in their arsenal social strategy. With the rise of video, there has also been a rise in the number of platforms available to share a story.

YouTube has been a dominant power in the realm of social video. It has redefined the meaning of how a video achieves storytelling, success and conversation.

With over 1 billion active users and a staggering 4 billion daily video views, creating YouTube content for brands is not just a suggestion, it is a necessity.  And with the power of mobile, it has become easy to shoot, edit and share all from the palm of our hand.

The following video was shot entirely on iPhone 6 with Moment Lenses, edited with iMovie for iOS and Flixel Cinemagraph Pro for iOS.

iMovie for iOS allowed me to import the desired videos from my camera roll. Once in the app, I dragged the videos in order and trimmed it down. I used the speed feature to create the videos into a timelapse. I then imported a song from my music library and arranged the existing videos to the song.

img_1256

I also added some cinemagraphs which I created using Flixel Cinemagraph Pro. I imported video and masked over the part of the video I wanted to be in motion and added a loop and exported it as an MP4 cinemagraph.

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I then uploaded the video using the iOS app for YouTube.

Key takeaways for a successful YouTube video:

  • Shoot it in a way that’s relatable to the audience
  • Keep it short and sweet
  • Use annotations

Why You Should Use LinkedIn In Your Digital Strategy

LinkedIn has proved itself to be a platform that not only establishes an individual’s professional identity, but also for brands to establish theirs.

Here are some reasons on why LinkedIn should be an integral part of your brand’s digital marketing strategy:

 

Basic CSS & HTML Coding

CSS and Html are like spaghetti and meatballs, like a burger and coke, like mac and cheese. When done well, it works together to make a webpage look appealing and dynamic. In this post, I will be showing examples of some basic CSS & HTML magic on WordPress.

 

Theme 1: Twenty Fourteen

Before:

2014-before

I chose to change:

  • the color of the title text
  • the background color of the title
  • the color of the paragraph

Here are the screenshots of changes in the CSS:

2014-after-code

2014-after-code2

screen-shot-2016-10-21-at-2-48-19-pm

After:

2014-after

Theme 2: Hemmingway

Before:

hemmingway-before

Here, the changes I made were:

  • Highlight the H1 text, which when hovered over, should match the colors of the social media icons on the side.
  • Change the background color of the page.
  • Change the font of the paragraph to Helvetica.

Here are the screenshots of the changes in the CSS:

screen-shot-2016-10-21-at-2-22-37-pm

After:

hemmingway-after

Google Analytics Coding:

google-analytics-code

 

 

 

Creating Images using Online and Mobile Editors

With numerous photo editing and enhancing tools available online and on mobile, composing high level visual content for brands to use on Social Media has become easier than ever.

The following image was created for a product by Soylent to convey the feel of an easy and quick fix for daily nutrition.

maximum-nutritionminimum-hassle

The image was shot on an iPhone 6 with a tele lens from Moment.

The image was then edited  using VSCO‘s mobile app. The E1 filter was applied with additional adjustments to contrast, exposure, temperature, sharpness and crop.

The image was then imported into Canva‘s web-based tool. Here, I added a text template from their available presets. I changed the color of the template to match the overall theme and color of the image. I changed the font to Montserrat Light. I chose to keep the text with subtlety on the bottom left so as to not take away from the theme of the image.

 

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