With video on the rise, storytelling has become an absolutely dominant tool for brands in their arsenal social strategy. With the rise of video, there has also been a rise in the number of platforms available to share a story.

YouTube has been a dominant power in the realm of social video. It has redefined the meaning of how a video achieves storytelling, success and conversation.

With over 1 billion active users and a staggering 4 billion daily video views, creating YouTube content for brands is not just a suggestion, it is a necessity.  And with the power of mobile, it has become easy to shoot, edit and share all from the palm of our hand.

The following video was shot entirely on iPhone 6 with Moment Lenses, edited with iMovie for iOS and Flixel Cinemagraph Pro for iOS.

iMovie for iOS allowed me to import the desired videos from my camera roll. Once in the app, I dragged the videos in order and trimmed it down. I used the speed feature to create the videos into a timelapse. I then imported a song from my music library and arranged the existing videos to the song.


I also added some cinemagraphs which I created using Flixel Cinemagraph Pro. I imported video and masked over the part of the video I wanted to be in motion and added a loop and exported it as an MP4 cinemagraph.


I then uploaded the video using the iOS app for YouTube.

Key takeaways for a successful YouTube video:

  • Shoot it in a way that’s relatable to the audience
  • Keep it short and sweet
  • Use annotations